Jeff Bezos Makes Another Push for Amazon Fashion. Will It Work Essay

Jeff Bezos Makes other Push for Amazon Fashion. Will It Work - Essay ExampleIntegral to this effort is Amazon Fashion, a section of main website that sells well-known brands the contemporary category. These ar labels that do not carry the astronomical determine tags of luxury fashion houses like Chanel and Prada. In 2013 the site also launched its first TV campaign flavour forward to persuade shoppers that it can be relied on as a source of swanky merchandise. Moreover, this month, it chartered Vogue editor Caroline Palmer to head up editorial duties at the site. Amazon also pushed websites shopbop and Zappos toward a higher-end aesthetic in order to attain its fervent desire for more affluent clothing customers.And for the very first time in New York, a menswear version of Fashion Week will practise this summer. Bulbs will flash as photographers hustle to document best looks from the spectacles dapper attendees most germinal garments will be showcased on radiant catwalks. All this will be sponsored by Amazon this contract was made by the council of Fashion Designers of America earlier this month.Observers say that it is difficult to insert couture items under the Amaxon anner, which they lay claim to have long thrived on offering a practical, easy way to buy just close to everything. Fashion is about experience, it is often impractical, dominated by unpredictable trends and personal teste. However, Amazon is known for beingness massive vending machine whose brand has only been about convenience and price, but instead they should be concerned with what is missing in the field of fashion, what can be improved upon so as to fake their products a trend that everyone looks upon. They are forgeting that all that is done is to meet the customers needs, rather than their ambitious move in order to be a two-hundred-billion-dollar company by learning how to sell clothes and food products.If the brands are luxury, aesthetically appealing to the eyes and