Developing Management Assignment Example | Topics and Well Written Essays - 500 words

Developing Management - Assignment Example In addition, Ryanair is famous for its cost minimizing operations such as: lack of air bridges and first-come first served basis model for seat allocation (GanusauskaitÄâ€", 12). The organization has set a strong corporate culture and highly focuses on its management style. The CEO, Micheal OLeary is popular for his candid yet strict leadership styles which lead to the revolution of Ryanair (GanusauskaitÄâ€", 16). One problem in Ryanair’s organizational culture is lack of good customer service. Although the airline is close to its employees, it is not very reputed to have good relations with its customers (Sparrow). According to Nwagbara (207) Ryaniar has hostile relations with the public and makes little attempts to satisfy them. In addition, the company does not focus on providing an experience to its customers rather it aims to reach the destination in a safe manner. In my opinion, Ryanair should change this culture and shift towards experiential marketing. The airline should offer some basic facilities to passengers that can improve their flying experience. Like thee blogger Sparrow states, Ryaniar should learn from JetBlue which provides highly committed customer service. Ryanair is Europe’s carrier which offers aviation services at the most affordable (low) prices. The company claims to offer lowest fares to all of Europe’s destinations (Ryanair Ltd). Ryanair’s cost cutting strategy has been its USP. The company has troubled its competitors using this cutting cost plans. It focuses only on the core offerings and rest of the facilities like hotel accommodation, car services etc are charged (Nwagbara, 207). In this way the airline is able to offer fares that are 40% lesser than its closest competitor (Nwagbara, 207). Ryanair’s decision to cut costs by completely E-tailing its air tickets ensures quick service and profit maximisation. Moreover, the decision to provide short haul routes and point-to-point services ensure non-stop routes and services are