Culture Shock And How Does It Affect The International...

What is the culture shock and how does it affect the international business? Culture shock is defined as the feeling of uncertainty and at times confusion or even anxiety that a person or group of people experience on the occasions that they encounter a new culture. The visits can be for various reasons such as doing business or living in a community that has different beliefs and values regarding life from theirs. Various reasons can lead to culture shock. Some of these reasons comprise of being unfamiliar with the local customs of living, the difference in language and differences in acceptable behaviors between the visitor and the locals. These differences are always there because norms among different society can be distinct from each other (Junior, Meyer Murphy 2016). However, the feeling of culture shock can vanish with time. It is normal for visitors to be unfamiliar with the nuances of the local culture. This is always overcome by learning to adapt through interacting with the people of the local culture. From the various studies by different researchers that have been carried out regarding the relationship between culture shock and international business, it has been discovered that culture shock significantly affects international business (Kovaleski, 2013). The feeling of culture shock can be very daunting for the people who are engaged n international business because there is an added of creating and maintaining a business relationship that has good returns.Show MoreRelatedCulture Shock Of International Students1436 Words   |  6 Pages Culture Shock in International Students Culture shock is an issue that has been discussed widely in a variety of fields. It is an issue that spans all cultures and groups and can affect anyone who transitions from one culture to another. 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