Target Markets for Different Companies Essay -- Corn Flakes, Disney Wo

Identify possible target markets for the following productsA.Kelloggs Corn FlakesC. Disney WorldB.Wilsons Tennis RacketsD. Diet PepsiA.Kelloggs Corn Flakes When I think about Kelloggs target market for their classic corn flakes to me the marketing is simple. A wholesome product for your family, a breakfast staple for many homes for many years. In recent years Kellogg has marketed corn flakes to the average American family of 4 or more with position and upper middle class income, and a busy lifestyle. A big opportunity for them has been the fact that this generation of US consumers are concerned more than ever about sound food, we also direct very hectic lives. So touting corn flakes as a healthy breakfast that is quick is a perfect way to entreaty to a variety of families. In 2012 they launched a campaign geared towards reminding consumers about the simplicity of the ingredients in their oldest brands, one of them corn flakes with only 4 ingredients. Jogging the memories of consu mers that they have always been a healthy, easy delicious choice for breakfast. Reiterating that this is not a new concept for Kelloggs, but one they have been valuing for 100 years. Communicating to families that they retire the modern family has a busy life and not much time for a healthy breakfast, corn flakes satisfies that need. The colors they use on their corn flakes shock even accentuate this idea. The three colors green, red and yellow(a) all represent different things to consumers. Green represents the environment, nature and organics. Red indicates energy, and a sense of urgency. Lastly, yellow signifies sunshine energy and happiness (Coffin, 2011). They also subtly target children with these three bright colors in a simple almos... ... a cola excerpt that is guilt free. They also push the fact that it tastes the same as regular Pepsi telling them they dont have to sacrifice taste for discredit calories like most diet products. The target women is in her 20s and 30s single, dating age so she watches her weight. Diet Pepsi is a huge option for her at the bar as well. She is middle class to upper middle class in a city, and she has no children. She dates a lot and is outgoing, she drinks and chow diet products because like all women her age she wants to look good and dreads going up a pants size. Works CitedAECOM. (2013). Theme Park Attendance calculate for 2012. Wikipedia.Coffin, D. (2011, November 14). Color Psychology and Online Marketing. Retrieved from www.practicalecommmerce.com http//www.practicalecommerce.com/articles/3166-Color-Psychology-and-Online-Marketing